Merina
Central Highlands, Antananarivo region
Highland rice cultivation, strong ancestor veneration, traditional famadihana (turning of the bones) ceremonies, silk weaving.
Visitor etiquette: Show respect to elders and ancestors. Remove shoes when entering homes. Famadihana is sacred; only attend if invited. Do not point at tombs or touch remains.
Betsimisaraka
East Coast rainforests
Fishing, rice cultivation in coastal wetlands, maritime navigation skills, oral storytelling traditions.
Visitor etiquette: Respect local fishing rules. Ask permission before photographing people or boats. Participate respectfully in village gatherings.
Betsileo
South-central highlands
Terraced rice farming, metalwork, cattle herding, communal decision-making (kabary), architecture with distinctive roof styles.
Visitor etiquette: Admire rice terraces respectfully. Don't remove stones from walls or paths. Accept kabary participation when offered.
Sakalava
West and southwest coasts
Cattle wealth and Zebu husbandry, royal tombs, fishing and maritime trade, ritual celebrations tied to lunar calendar.
Visitor etiquette: Ask before approaching royal burial sites. Respect taboos (fady) about fishing on certain days. Do not speak disrespectfully about cattle.
Antandroy
Far south, Androy region
Semi-nomadic herding in arid landscapes, zebu trading, distinctive wooden grave markers, oral genealogy.
Visitor etiquette: Show respect for livestock; it represents wealth and identity. Don't photograph graves or sacred sites without asking. Greet elders first.