Chleuhalso Ishelhiyen, Ashelhi in the singular, Soussi, Shilha; Tachelhit speakers
Souss Valley and the Agadir plain, the Anti-Atlas mountains and the southwestern High Atlas; principal towns Agadir, Taroudant, Tiznit and Tafraoute · Tachelhit · Morocco's census counts language use rather than ethnicity, so there is no official Chleuh figure. The 2024 census recorded 24.8 percent of residents using an Amazigh language at home while Amazigh associations put the true Amazigh-speaking share as high as 85 percent, and independent sources commonly cite around 8 million Tachelhit speakers within that contested total, making Tachelhit the largest single Amazigh language in Morocco by speaker count.
Village life runs through the jemaa, a council of elders that settles disputes and manages irrigation and common land, and there is no single overarching Chleuh political confederation, more a patchwork of village and valley alliances. The Souss economy centres on argan oil, saffron around Taliouine and citrus groves, while Tiznit is Morocco's centre of Amazigh and Jewish-trained silver filigree jewellery. Travelling poet-musicians called rways perform sung poetry on the ribab fiddle and lotar lute at markets and weddings, and mixed-gender ahwash line dances mark festivals. The moussem of Sidi Ahmed ou Moussa near Tiznit, held in spring, draws acrobats descended from the saint's followers alongside Amazigh music and fantasia horsemanship.
Visiting: Ask before photographing people, especially women, since a nod toward the camera and a pause for consent is the norm. Village mosques are for worshippers only and non-Muslims should not enter without explicit invitation. Modest dress covering shoulders and knees is expected in villages and at moussems. Rways performances and ahwash dances are open to respectful onlookers, and tipping street or market musicians is customary. If invited to a home for tea, accept at least one glass before declining more.
Imazighen of the Middle Atlasalso Berbers of the Middle Atlas; Tamazight speakers; includes the Beni Mguild, Ayt Ndhir and Marmoucha
Middle Atlas mountains between Fes, Meknes, Khenifra and Midelt, including the Azrou, Ifrane, Khenifra and Boulemane districts · Central Atlas Tamazight · Central Atlas Tamazight is estimated at 3 to 5 million speakers across central Morocco, though this is a linguistic count rather than an ethnic one and it sits inside the same contested national picture, with the 2024 census putting Amazigh-language use at 24.8 percent nationwide while Amazigh activists argue the real Amazigh-identified population runs as high as 85 percent.
The Middle Atlas is a mosaic of tribes, among them the Beni Mguild, Ayt Ndhir, Zayane, Marmoucha and Ait Seghrouchen, each historically organised around its own jemaa council rather than one central authority. These were the heart of Bled es Siba, the land of dissidence that resisted makhzen rule from Fes until the 1920s. Transhumant herding between cedar-forest highlands and lower valleys still shapes the calendar. Cooperative wool weaving produces the Beni Mguild and Ait Hadiddou hanbal rugs sold in Azrou and Khenifra markets. The Imilchil marriage moussem each September, held by the neighbouring Ait Hadiddou, draws Middle Atlas tribes together for collective weddings, ahidous dancing and horse trading.
Visiting: Photograph people only with permission, since rural women in particular may decline. Homestays and guesthouses in Azrou, Ifrane and Khenifra often include a tea ritual, and accepting is polite while refusing outright is not. Modest dress is expected outside ski-resort areas such as Ifrane. The cedar forests around Azrou are protected, so stay on marked tracks. At tribal moussems, dress conservatively and ask your guide before approaching horsemen or ceremony participants with a camera.
Ait Attaalso Aith Atta, Ath Atta
Jbel Saghro range and the pre-Saharan valleys of the Dades, Draa and Todgha in southeastern Morocco, radiating toward the High Atlas around Imilchil and Ouarzazate · Tamazight · No reliable standalone census figure exists for the Ait Atta, since Morocco's census records language rather than tribal or ethnic affiliation. Ethnographic sources describe the confederation as one of the largest Amazigh tribal groupings in southeastern Morocco, historically organised in five fifths, the khams khmas, rather than counted as a discrete population.
The Ait Atta confederation traces descent from forty sons of the ancestor Dadda Atta and is divided into five fifths, the khams khmas, each represented in a tribal jemaa that historically elected a rotating leader, the amghar, rather than a hereditary chief. Originally nomadic, most families are now semi-sedentary, practising twice-yearly transhumance between Jbel Saghro winter pasture and High Atlas summer pasture. Access to shared High Atlas grazing is governed by the agdal system, a seasonal closure lifted only on a collectively agreed date under a saint's protection. Kasbahs and collective granaries along the Dades and Draa valleys mark their historic settlements, and the tribe is remembered for fierce resistance to French pacification into the 1930s.
Visiting: Trekking with Ait Atta guides in Jbel Saghro or the Dades valley is common and welcomed, so hire local guides rather than entering agdal-protected pasture on your own. Ask before photographing herders, tents or women. Modest dress is expected in villages. If offered tea or bread in a nomad camp, accept graciously, and small reciprocal gifts such as tea or sugar are appreciated over cash. Respect closed grazing areas agreed locally even where they are unmarked on maps.
Zayanesalso Zayan, Zaian, Imazighen n Zayan, Ayt Harkat
Central Middle Atlas around Khenifra, extending toward the cedar forests and the upper Oum er-Rbia valley · Central Atlas Tamazight · The Zayanes are a named tribal population within the 3 to 5 million Central Atlas Tamazight speakers that linguistic sources describe across the Middle Atlas, but Morocco's census does not isolate them as a distinct ethnic count, so their number sits inside the nationally contested Amazigh-language figures of 24.8 percent official against up to 85 percent by activist estimate.
The Zayane tribes of Khenifra were organised in tent-based sections, thousands strong, under the paramount qaid Mouha ou Hammou Zayani, who led the Zaian War against French forces after the 1912 Treaty of Fes. At the Battle of El Herri on 13 November 1914, Zayane fighters inflicted roughly 600 casualties on a French column, a battle still commemorated locally. Zayane resistance held out until 1920, when Mouha's sons finally surrendered. Pastoral transhumance and cedar-forest woodcutting remain part of the local economy, and Khenifra's souks trade in the wool weaving and silver jewellery typical of the wider Middle Atlas.
Visiting: Khenifra and the El Herri battlefield are visited respectfully as historical sites, so ask locally before treating the area as a casual photo stop, since it holds real significance as a resistance memorial. Standard rural Moroccan etiquette applies elsewhere: modest dress, permission before photographing people, and accepting offered tea as a basic courtesy.
Riffiansalso Rifi, Ayt Arif, Rifain; Tarifit speakers
The Rif mountains of northeastern Morocco between the Strait of Gibraltar and the Algerian border, and the Mediterranean coast; principal towns Nador and Al Hoceima · Tarifit · Tarifit is spoken by roughly 1.2 million people, about 3.2 percent of Morocco's population as of 2024, but as with all Amazigh languages this is a language count rather than an ethnic census, and the official 2024 figure for Amazigh-language use nationwide is 24.8 percent while Amazigh activists argue the true Amazigh-identified population is far higher, up to 85 percent.
The Rif takes its name from arif, meaning wise in Tarifit. Riffian tribal organisation historically ran through village jemaa councils and larger tribal leagues rather than one confederation, and the region was part of Bled es Siba until the Rif War of 1921 to 1926, when Abd el-Krim el-Khattabi led a short-lived Rifian republic against Spanish and French colonial forces, a defining episode of modern Amazigh political memory. Riffian women are known for striped foutas, wraparound skirts, and broad straw hats trimmed with wool pompoms and tassels, still worn at markets in the Ketama highlands. Terraced agriculture and seasonal migration to coastal towns and Europe shape the region's economy.
Visiting: Ask before photographing Riffian women in traditional dress, since the striped fouta and pompom hat are everyday wear rather than costume for tourists. Cannabis cultivation is widespread in parts of the Ketama highlands and remains illegal to buy or possess as a visitor regardless of local tolerance. Dress modestly in rural areas and mountain towns. Chefchaouen's blue medina is heavily photographed, so be considerate of residents' doorsteps and private entrances.
Jbalaalso Jebala, mountain people, from the Arabic jbel meaning mountain
Northwestern Morocco's western Rif foothills and coastal hills between Tangier, Tetouan, Chefchaouen and Ouezzane · Jebli Arabic · The Jbala confederation is recorded at roughly 1.28 million people across more than forty constituent tribes, though this is a regional and tribal count rather than a language-based ethnicity figure. It illustrates how Arab and Amazigh identity overlap in Morocco, since Jbala tribes speak an Arabic dialect blended with Amazigh, Spanish and French elements yet identify through tribal rather than purely Arab lineage.
The Jbala are a tribal confederation of more than forty constituent tribes, among them the Anjera, Beni Arous, Beni Gorfet, Beni Mesguilda and Zerwal, each historically self-governing through village councils. Their Jebli Arabic dialect blends Amazigh, Spanish and Arabic vocabulary, reflecting centuries of contact across the Strait of Gibraltar and with Andalusi refugees. The region's high rainfall shapes distinctive tiled, sloped-roof houses unlike the flat roofs of drier Morocco, and terraced farming produces the fruit and vegetable crops sold in Chefchaouen and Ouezzane souks. Ouezzane is a historic zaouia town and pilgrimage centre tied to the Wazzaniyya Sufi order.
Visiting: Ask permission before photographing people or private homes, particularly in Chefchaouen's residential lanes. Dress modestly away from tourist centres. Ouezzane's zaouia and shrine areas are active religious sites, and non-Muslims should not enter prayer halls without explicit invitation. Bargaining in souks is expected but should stay good-humoured.
Arab Moroccansalso Andalusians, Fassis, Rbatis, Slaouis, Tetouanis; descendants of Moriscos and Andalusi urban families
Historic medinas of Fes, Tetouan, Rabat, Sale, Chefchaouen and Meknes · Moroccan Arabic, Fassi, Rbati, Slaoui · Arabic is the mother tongue of about 80.6 percent of Moroccans according to the 2024 census, but that figure describes language rather than a bounded Arab ethnicity separate from Amazigh ancestry. Centuries of intermarriage and Arabisation mean most Moroccans carry mixed Arab and Amazigh descent, and the Arab-Andalusi urban families are a specific historical subset defined by descent from Muslims and Jews expelled from Iberia rather than by Arab identity alone.
Andalusi families trace descent from Muslims and Jews expelled from Iberia between the fifteenth and seventeenth centuries, who settled in Fes, Tetouan, Chefchaouen, Rabat and Sale and introduced pre-Hilali urban Arabic dialects, Fassi, Rbati and Slaoui, that preserve older Andalusian and Classical Arabic features. Endogamy and family names such as al-Andalusi or al-Fassi still mark lineage in old medina families, alongside oral histories and, in some families, keys kept as symbols of homes in Granada or Cordoba. The Fez Festival of World Sacred Music each June, and the city's Andalusian classical orchestras playing oud, rebab and violin in the nuba repertoire, keep this musical inheritance public and attendable.
Visiting: Medina homes and riads are private, so do not enter courtyards or photograph doorways without invitation. Andalusian music concerts during the Fez Festival and at venues such as Dar Adiyel are open to visitors and welcome respectful applause and quiet during vocal sections. Modest dress is expected in the old medinas of Fes and Tetouan. Haggling in the souks is normal and expected rather than rude.
Ait Hadiddoualso Ait Haddidou, Ait Hdiddu
High Atlas around Imilchil, Midelt province, between the Tislit and Isli lakes · Tamazight · No separate census figure exists for the Ait Hadiddou, since Morocco's census records language rather than tribal identity. Ethnographic and travel sources describe the tribe only as one of several thousand-strong semi-nomadic Middle Atlas tribes, within the broader and contested national Amazigh-language count of 24.8 percent official against up to 85 percent by activist estimate.
The semi-nomadic Ait Hadiddou pitch tents each year near the twin lakes of Tislit and Isli, named for a legend of two lovers barred from marrying by feuding families. The Imilchil marriage moussem, held every September and formally named for the local saint Sidi Hmad Oulmaghni, draws the Ait Hadiddou together with the neighbouring Ait Morghad, Ait Izdeg and Ait Yahia for a market, ahidous line dancing and a collective wedding ceremony where couples formalise marriages arranged over the preceding year. Women's dress features dark wool cloaks and distinctive striped headscarves marking marital status.
Visiting: The Imilchil moussem is open to visitors but it is a real wedding and market event rather than a staged show, so ask before photographing brides, grooms or family groups, and expect crowds and cold September nights at altitude. Dress modestly and bring warm layers. Buying handicrafts directly from Ait Hadiddou women at the moussem supports the makers directly.
Gnawaalso Gnaoua, Gnawi
Historically concentrated in Essaouira, Marrakech and Meknes, with communities across Morocco descended from trans-Saharan trade and slave routes · Moroccan Arabic · There is no census count of the Gnawa as a group, since Morocco's census does not track descent from the historical trans-Saharan slave trade. The community's size is undocumented in official statistics and known only through cultural and musicological sources that describe the Gnawa as a living tradition rather than a counted population.
The Gnawa descend from people enslaved and brought to Morocco from West Africa and the Sahel, many from present-day Mali, and the name itself, from the Amazigh agnaw for unintelligible speech, recalls how enslaved people's Bambara and other languages sounded to their captors. Gnawa ritual music is led by a maalem, a master musician, on the three-stringed guembri lute, backed by qraqeb iron castanets, and performed at overnight healing ceremonies called lila where trance and call-and-response chanting address a pantheon of spirits. The Gnaoua and World Music Festival in Essaouira, running since 1998 and usually held in June, is the largest public showcase, pairing Gnawa maalems with jazz, rock and world musicians on stages across the medina.
Visiting: Public festival performances are open to all and photography is generally welcomed, but private lila healing ceremonies are religious rites rather than tourist spectacles, so attend only if genuinely invited and follow the maalem's lead on when trance sections should not be photographed. Tipping street Gnawa musicians in Marrakech's Jemaa el-Fna is customary. Dress is casual at the Essaouira festival but modest elsewhere in the medina.
Regragaalso Rejraja; a marabout brotherhood organised into thirteen zaouias
Chiadma region north of Essaouira, with the pilgrimage circuit extending across the Essaouira and Safi provinces · Moroccan Arabic · The Regraga are documented as a marabout confederation organised into thirteen zaouias descended from forty-four saints, not as a census-counted population. Morocco's census does not track brotherhood or zaouia membership, so no figure exists beyond the general population of the Chiadma region.
The Regraga trace their founding to seven saints who, tradition holds, met the Prophet Muhammad in Mecca and were sent to bring Islam to Morocco, later multiplying into forty-four holy ancestors venerated across the Chiadma. Each spring, starting the Thursday nearest the equinox, the brotherhood's thirteen zaouias organise the Daour, a forty-stage, forty-four-day circuit visiting the saints' shrines across the Essaouira hinterland, a rite of regeneration tied to the start of the agricultural year. The Regraga are historically linked to the Masmuda, one of the three great medieval Amazigh confederations, though the community today is Arabic-speaking and its founding legend is treated by historians as devotional tradition rather than documented fact.
Visiting: The Daour circuit passes through rural villages and shrine sites that are active places of devotion, so visitors are welcome to observe from a respectful distance but should not enter shrine interiors uninvited and should ask before photographing pilgrims or ceremonies. Modest dress is expected throughout the Chiadma countryside.
Saharawialso Sahrawi, Sahraoui, people of the Sahara
Western Sahara and Morocco's southern provinces, centred on Laayoune, Dakhla, Boujdour and Smara, extending into southern Morocco, Mauritania and southwestern Algeria · Hassaniya Arabic, Spanish · There is no agreed, verifiable population figure for the Saharawi as a people, since the group spans a disputed territory, Moroccan-administered southern provinces, refugee camps in Algeria and a wider diaspora, and no independent census has been conducted. Sources describe Saharawi identity through descent from the Beni Hassan Arab tribe merging with Sanhaja Amazigh populations from the fourteenth century, and through residence patterns, rather than a single reliable count.
Saharawi social life historically centred on nomadic camel and goat herding across the desert, organised by tribal confederations such as the Reguibat, with the tent as the core social unit where the jmaa, a gathering for tea and conversation, took place. Saharawi hospitality runs through an elaborate three-round tea ceremony served from a tray called the tablat atay, and Haul music, sung by both men and women to poetry about love, loss and land, carries oral history and is performed at gatherings around the fire. Saharawi culture blends Arab, Amazigh and Sahelian elements, reflected in the loose, brightly coloured melhfa wraps worn by women. Dakhla hosts an annual festival of Saharawi music, food and culture.
Visiting: The status of Western Sahara is a live political dispute, so avoid raising Polisario, independence or sovereignty questions with strangers and never treat the subject as settled in either direction when speaking with residents. Dress conservatively, and note that the melhfa is everyday dress rather than a costume for photos, so ask first. If offered the three rounds of tea, accepting all three is polite. Photography of security installations, checkpoints or the berm area is prohibited and sensitive.
Jewish Moroccansalso Megorashim, Toshavim, Moroccan Jews
Historic mellah quarters of Fes, Essaouira, Marrakech, Meknes and Casablanca; today a small resident community concentrated in Casablanca · Judeo-Arabic, French, Hebrew · Morocco's Jewish community numbered roughly 250,000 to 265,000 before mass emigration in the 1950s and 1960s, standing at about 260,000 as of 1948. A 2022 estimate puts the remaining resident community at around 3,000, with a far larger Moroccan-Jewish diaspora, mainly in Israel and France, tracing its roots to Morocco.
The mellah, a walled Jewish quarter, developed in Moroccan cities from the fifteenth century, with the Fes mellah dating to 1438 and containing the Ibn Danan and Slat Al Fassiyin synagogues, the latter reputed the oldest in the quarter. In Essaouira, Jews made up nearly 40 percent of the population in the late 1880s, and the restored Haim Pinto synagogue remains an active pilgrimage site, while the nearby Bayt Dakira, the House of Memory, documents the town's shared Muslim and Jewish history. King Mohammed VI's 2011 constitutional reform formally recognised the Hebraic component of Moroccan national identity alongside the Arab-Islamic, Amazigh, Saharan, Andalusian and Mediterranean strands.
Visiting: Synagogues open to visitors, such as Ibn Danan in Fes and Haim Pinto in Essaouira, expect modest dress and quiet, respectful behaviour, and men may be asked to cover their heads. Photography inside is often restricted, especially near the ark, so ask staff first. Jewish cemeteries are active heritage sites rather than curiosities, so walk quietly and avoid stepping on graves. Some sites request a small donation to the caretaker.
Haratinalso Haratine, Drawa as a regional term, Ahardan in the singular
Southern oasis valleys of the Draa, Dades, Todgha and Tafilalt, and the Ziz valley around Erfoud and Rissani · Moroccan Arabic, Tamazight · No reliable independent population figure exists for the Haratin, since Morocco's census records language rather than descent-based categories and historical estimates of servile-origin oasis populations were never systematically counted. Scholarship describes them as a sizeable population concentrated in the Draa and Tafilalet oases without giving a national total.
Haratin communities are the historic agricultural workforce of the southern oases, credited as the primary builders and maintainers of the khettara underground irrigation channels that make date-palm farming possible in the Draa and Tafilalet valleys. Origins are debated: older scholarship assumed uniform descent from sub-Saharan enslaved people, while current research traces Haratin ancestry to both trans-Saharan slave populations and indigenous Saharan groups, with many lineages tracing manumission through Islamic practice or intermarriage over generations. Oasis life still centres on cooperative water-sharing rotations and date-harvest festivals timed to the palm groves of Erfoud, Rissani and the Draa valley kasbahs.
Visiting: Visiting khettara irrigation systems and palmeries is welcome with a local guide, though walking on cultivated plots or diverting irrigation channels without permission causes real harm to a working farm rather than merely spoiling a photo. Ask before photographing individual workers. Modest dress applies throughout the conservative south.
Doukkala and Chaouiaalso Doukkali, Chaoui; Arabised Atlantic plains tribes, locally described as arubi
Atlantic coastal plains between El Jadida, Settat, Ben Ahmed and Casablanca, historically part of the wider Tamesna region alongside the Abda, Rhamna, Sraghna and Chiadma · Moroccan Arabic · No standalone census figure isolates Doukkala or Chaouia as ethnic populations. Both are regional tribal groupings, originally Amazigh confederations later Arabised, and Morocco's census records only language use rather than tribal descent, so their numbers are folded into the national Arabic-speaking majority of about 80.6 percent.
Doukkala was historically a confederation of Amazigh tribes between the Oum er-Rbia and Tensift rivers, and the neighbouring Chaouia plain carries mixed Arab and Amazigh tribal origins, both now linguistically Arabised and locally described as arubi, meaning Bedouin-descended. Fantasia horsemanship, in which lines of riders fire muskets in unison at a gallop, is the signature performance of this region. The moussem of Moulay Abdellah Amghar, held each August near El Jadida in honour of an eleventh-century Almoravid-era Sufi saint, is one of Morocco's largest, drawing thousands of horsemen for fantasia displays, falconry, Sufi chanting and a rural market that runs for over a week.
Visiting: Fantasia displays involve live gunpowder charges, so stay behind marked barriers and follow marshals' instructions. Ask before photographing riders up close, especially during ceremonial procession moments. The shrine of Moulay Abdellah Amghar is a working religious site and non-Muslims should not enter the tomb chamber. Dress modestly on the moussem grounds.